Centered around the ups and downs of mental health, throught the visual metaphor of the rollercoaster to illustrate the meaning in a provocative way. 
We built a CGI digital rollercoaster system that let us design with complete freedom, complete with simple sliders that let us tweak the design of the coaster in realtime which really let us hone the look of the image.
Working closely with renowned Photographer Markku Lahdesmaki who really achieved a moody feel to the lighting and got the most out of the actor on set to create the image you see.

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