Reflecting as many different customers of Eurotunnel Le Shuttle as possible is the aim of a 25th-anniversary campaign for the brand by Southpaw. The work was conceived by Chris Jefferys, Sam Bone and Glenn Smith, and photographed by Kelvin Murray with all retouching work of the image by Atomic 14.
This link is worth clicking as it takes you to the Eurotunnel Site where you can explore the detail of the image: https://anniversary.eurotunnel.com/
The visual ads use a technique that brings 2D still imagery to life with a slow-motion effect, built using our complex set of composite layers that allowed plenty of parallax.
Shot in Poland in early January 2019 due to the size of the cast, art department and crew there were significant cost savings in de-camping to Warsaw. It is rare to have three in a roster working on a singular campaign combining their respective talents across photography, CGI & retouching. It is even rarer to have a print concept driving the TV creative.
The campaign was initially designed as a 96 sheet poster from which 48 sheet, 6 sheet, DOOH and social can be derived. The image featured here is the 48 sheet version. Keep your eyes peeled for the variations of outputs of this cleverly designed campaign. We will be adding our BTS video shortly. Enjoy!
