![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/83832eb70f3a08877d12780c_rw_1920.jpg?h=c71fc438e18974de747a15242e8fe221)
This was great new fresh campaign for London's TFL bikes scheme. Working with the great guys at MC Saatchi, I was responsible for the bikes themselves. I completed this image while at Smoke & Mirrors London, I was responsible for modelling, shading, lighting, and designing the parts of the bike as i took over from simple sketch stage of the process.
Matching to the photography shot by Jason Hindley was very important and so a full virtual recreation of each location was created so that reflections and lighting was as close as possible. Each bike was completed in CG in approx 4/5 days.
Copyright of Smoke & Mirrors London
Agency: MC SAATCHI
Agency: MC SAATCHI
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/0441e8e45dede9e50cbdb4e5_rw_1920.jpg?h=4ff3a5fcfaa7ad07cbd3db44fb1bdcd9)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/61abc703f660fc347248541a_rw_1920.jpg?h=c374f05c1afd743864027b7d60d85243)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/8ab57f5f0f37f3914223feee_rw_1920.png?h=5642e9a3a9b036561835a05cee352339)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/36fa53b7f170e6f1b6b06eb9_rw_1920.jpg?h=005c3621c106e50e36914143e00cdd49)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/066099262aa2ca1a383ac2d1_rw_1920.jpg?h=db90437a69c57dc1e0451a90c08428c1)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/75bbefce083522b8fff60c1a_rw_1920.jpg?h=784175a04661e7b895496d1466c110c1)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/11e34ac8c0d4e16968f03cd9_rw_1920.jpg?h=6f862093a7972267a13cfbc1e03e1e8a)
All images property of Smoke & Mirrors