TFL Bikes "Freedom"

This was great new fresh campaign for London's TFL bikes scheme Working with the great guys at MC Saatchi, I was responsible for the bikes themselves. I did this image while at SMoke & Mirrors London, I was responsible for modelling, shading, lighting, and designing the parts of the bike as i took over from simple sketch stage of the process. Matching to the photography shot by Jason Hindley was very important and so a full virtual recreation of each location was created so that reflections and lighting was as close as possible. Each bike was completed in CG in approx 4/5 days. Copyright of Smoke & Mirrors London Agency: MC SAATCHI

This was great new fresh campaign for London's TFL bikes scheme. Working with the great guys at MC Saatchi, I was responsible for the bikes themselves. I completed this image while at Smoke & Mirrors London, I was responsible for modelling, shading, lighting, and designing the parts of the bike as i took over from simple sketch stage of the process.

Matching to the photography shot by Jason Hindley was very important and so a full virtual recreation of each location was created so that reflections and lighting was as close as possible. Each bike was completed in CG in approx 4/5 days.

All images property of Smoke & Mirrors

You may also like