This was a great and challenging project, wherein we had to come up with a procedural 3d animation system that would give the agency and client enough freedom to change things to head toward the best creative outcome, and have to not manually setup and tweak domino lines painfully like a human would!
Using dynamic simulation and custom made 3d code to manipulate to have huge amounts of control over the sim, that was a big challenge, behind this deceptively complex project.
We also worked closely with the creative team on creating a unique domino and studio design that didnt distract, but also was identifiable as a brand image.
We also produced super highres still imagery to go with the animation work, including 16,000x16,000 pixel renders including huge amounts of subtle texture detailing.

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