Client: Pfizer
Agency: BBH New York
Photographer: Markku Lahdesmaki
CGI: James Gardner-Pickett
Retouching: James Gardner-Pickett & Clive Biley
This fun patterned project revolving around a concrete slab maze, following two people trying to navigate their way through with great difficulty, is a strong abstract image for Pfizer.
A fully CGI digital environment, which we lit and rendered to match the renowned Markku Lahdesmaki's photographic shots of the couple on set, creates a moody and eye catching picture.
ANIMATED PROCESS BUILD UP
3D WIREFRAME
3D scene build, showing the concrete slabs in the scene which we can manipulate into any formation and light as necessary, allowing complete flexibility in layout and design.
