![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/4c740cfea30eb37eb79e4a0e78c2e31056f20bdbcdbcd776259ebc53735129df97f81324472de687_rw_1920.jpg?h=7169877617dca0c2ebe6c1a94aee4036)
Client: Pfizer
Agency: BBH New York
Photographer: Markku Lahdesmaki
CGI: James Gardner-Pickett
Retouching: James Gardner-Pickett & Clive Biley
This fun patterned project revolving around a concrete slab maze, following two people trying to navigate their way through with great difficulty, is a strong abstract image for Pfizer.
A fully CGI digital environment, which we lit and rendered to match the renowned Markku Lahdesmaki's photographic shots of the couple on set, creates a moody and eye catching picture.
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/101b17bbf81498f9854a8caccbdf991119f8c477655830cc5d49c0a9252af5b64ba0199176ff8866_rw_1920.jpg?h=e1290b167017b52a17d5db280818cebe)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/fff2930522d0c7baba55f2fa52ee72c5e32007f8660c638d81d8786552bdbc842b6ba17493f14980_rw_1920.jpg?h=c0ff6d3ae5942136617db08f592eb6e5)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/c8a77698c45827debd5c2f4cfa7ed4c358a33a5a5006c3117eb262bde06de24a26a210de85c028c9_rw_1920.jpg?h=eae3aab7a9c352101a1e3712eeeb463c)
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/d8bebb5a676981cbcb5c76a8c88e7533b24122d84e874d141894abd4a600810ca7fca2b187bcb387_rw_1200.gif?h=397e4516421149ba91d93d2b118434ae)
ANIMATED PROCESS BUILD UP
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/cbfc620bbfe7d4157c0394af14c3d27e20d7f55d906b955748da13ccfcd84bec2b10b681c9b4c47d_rw_1920.jpg?h=5d8346a8b0d90b9a0a6978bafa34036d)
3D WIREFRAME
3D scene build, showing the concrete slabs in the scene which we can manipulate into any formation and light as necessary, allowing complete flexibility in layout and design.
![](https://cdn.myportfolio.com/2ec7cda6a6a8b8d8a38b473a0268c4a7/f17341294d2b1233bf5db7f5936f4e2626798fccd9417da0a406c85ecc5aff64eb42499421e48026_rw_1920.jpg?h=602fad3b4e053fb8435ffaea1c61876e)