Sports Illustrated & Snickers "Medusa"

Approached by giants, Sport Illustrated Magazine and Mars,working with the highly talented Photographer Vincent Dixon we were tasked with creating an image for their Snickers 'Your not you when you're hungry' campaign. Not only did the image need to get the campaign's message across but it also had to echo the style of the iconic Sports Illustrated swimsuit covers. The premise of this campaign was the swimsuit cover model transforms into a fierce Medusa character when she's hungry and in dire need of a Snickers bar. One of the most challenging aspects of this image was creating a full head of photoreal CGI snakes for Medusa's hair. We spent time ensuring that each snake had a realistic, aggressive movement and scales that continued down onto the model's skin. Alongside creating the snakes, we also modelled the armoured corset which kept the striking, villainous look of Medusa whilst maintaining the curvacious, feminine look of a sports illustrated model. Photography by Vincent Dixon

Front Cover (left)                                                                 Rear cover Medusa Reveal (right)
Approached by giants, Sport Illustrated Magazine and Mars,working with the highly talented Photographer Vincent Dixon we were tasked with creating an image for their Snickers 'Your not you when you're hungry' campaign. Not only did the image need to get the campaign's message across but it also had to echo the style of the iconic Sports Illustrated swimsuit covers. The premise of this campaign was the swimsuit cover model transforms into a fierce Medusa character when she's hungry and in dire need of a Snickers bar. One of the most challenging aspects of this image was creating a full head of photoreal CGI snakes for Medusa's hair. We spent time ensuring that each snake had a realistic, aggressive movement and scales that continued down onto the model's skin. Alongside creating the snakes, we also modelled the armoured corset which kept the striking, villainous look of Medusa whilst maintaining the curvacious, feminine look of a sports illustrated model. Photography by Vincent Dixon
One of the most challenging aspects of this image was creating a full head of photoreal CGI snakes for Medusa's hair. We spent time ensuring that each snake had a realistic, aggressive movement and scales that continued down onto the model's skin. Alongside creating the snakes, we also modelled the armoured corset which kept the striking, villainous look of Medusa whilst maintaining the curvacious, feminine look of a sports illustrated model.
Photography by Vincent Dixon
CGI Zbrush Sculpts of the Snake head
Computer generated snake texture thats wrapped around the 3d model. Each scale has a different reflectance level as well dirt amount to give a subtle variation to the body length. We were matching real life shot snakes very closely and spent a long while studying the variances.
Supplied Photographic Backplate (the brief being that we could not alter this at all, as the secret front cover girl was being comped onto this, which our image had to match) This backplate photography had a lot of punch to it colour wise, so our renders and final grade were guided by this.
Final Ads
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